Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Develop

How did Ford Motors use Lean Development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral.  They looked beyond manufacturing efficiency to change the very fundamentals of how they developed vehicles.

In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business. They take you through the process of bringing the best of Lean management to your enterprise¿in order to link your business strategy to superior value designed for customers.