Design Thinking

Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious design ability. This new edition is a completely revised, updated and extended version of a classic text.Focusing on what designers actually do when they are designing, the book is structured around a series of in-depth case studies of the work of outstanding and expert designers, interwoven and developed with commentary and comparison. The coverage reflects the breadth of design from architecture to engineering, consumer products to communications, and from individual designing to teamwork and collaborative designing. The scale of designing ranges from Formula One racing cars to city commuting cars, locomotives to bicycles, sewing machines to litter bins and lemon squeezers. The book is based on evidence from observation and investigation of design practice, providing insights into and understanding of design thinking, and the development of design ability from nov