Creative Selection

<p><b>‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of <i>Radical Candor</i><br><br>A <i>Wall Street Journal</i> bestseller.</b><br><br><b>An inside account of Apple's creative process during the golden years of Steve Jobs.</b><br><br>'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'<br>Adam Grant, bestselling author of <i>Originals</i><br><br>Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing bo