Consumer Behaviour and the Arts

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry.

This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the following questions:

• What do we know about this aspect of consumer behaviour in general?
• What do we know about this aspect as it relates to the consumption of art works or cultural experiences?
• What are the practical implications of this knowledge for managers working in the arts?
• What are the implications for researchers in this field?

This book fills the need for scientific and practical knowledge about the people who consume arts and culture and w