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Breaking Twitter

Elon Musk and the Most Controversial Corporate Takeover in History

Pocket
Engelsk
Breaking Twitter
Breaking Twitter
  • Forfatter: Ben Mezrich
  • Format: Pocket
  • Antall sider: 352
  • Språk: Engelsk
  • Forlag/Utgiver: SD Books
  • EAN: 9781035032488
  • Utgivelsesår: 2024
  • Bidragsyter: Mezrich, Ben
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<p><b>&lsquo;An excitable, high-octane account&rsquo; &ndash; <i>Independent</i></b><br><br>In October 2022, Elon Musk marched through Twitter&rsquo;s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come &ndash; brutal mass firings, an exodus of advertisers and &lsquo;blue-tick&rsquo; celebrities and a vicious battle for control.<br><br>With unique access to Twitter insiders and Musk&rsquo;s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter&rsquo;s blue-tick system, and how did it lead to the near-collapse of the company&rsquo;s revenue? Will Twitter &ndash; now X &ndash; survive? How has the constant negative press coverage affected Elon?<br><br>With a wealth of hidden details, <i>Breaking Twitter </i>