AS Media Studies

This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas:

• Textual Analysis: Visual, Technical and Audio codes
• Textual Analysis: Narrative and Genre Codes
• Approaches to Representation
• Approaches to Audience Response
• Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues
• Passing MS1: Media Representations and Receptions
• Production Work, Evaluation and report

Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions. It introduces the course, tackles useful approaches to study, k