All the Brains in the Business

Before the fight for gender equality in organisations can be won, businesses must understand and harness the value of gender differences.

Your organization depends on people. If you want to get the best out of them you need to know how they tick ¿ and not just some of them. All of them.

Gender equality in the workplace remains one of the biggest untapped sources of competitive advantage available to organizations and recent advances in neuroscience provide the key to unlocking it. Research suggests that there are gender-based differences in the brain ¿ it¿s just that it¿s not as simple as ¿girls can¿t read maps and boys don¿t do empathy¿.

For a start: forget binary. There isn¿t a female brain or a male brain. Men can have a more ¿female type¿ brain than average and women can have a more ¿male type¿ brain. This is because our brains are like a mosaic where many of the tiles are available in thousands of different shades on a spectrum between blue and pink. The