Advertising as a Creative Industry
Regime of Paradoxes
Routledge Research in the Creative and Cultural In
- Format: Innbundet
- Antall sider: 92
- Språk: Engelsk
- Forlag/Utgiver: SD Books
- Serienavn: Routledge Research in the Creative and Cultural In
- EAN: 9781032203010
- Utgivelsesår: 2023
- Bidragsyter: Derda, Izabela
649,-
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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